Steven Male
AI Training & Growth at Optimizely
Hi, I'm Steven — I built this tool to help people like you learn to build AI agents fast.
I'm gathering a community of marketers, creators, and builders so we can create the best place to learn AI together, accelerate our careers, and help each other grow. Follow me for weekly techniques, community Q&A, and the latest agent strategies. The more you engage, the more we can help more folks!
Guides
The AI Marketing Playbook
A practical guide to using AI agents for marketing — from competitive analysis and content creation to experimentation and personalization. Packed with real frameworks, prompt patterns, and use cases you can steal today.
Download PDFHow Opal Instructions Work
A practical guide to the "When to Use" field — learn how instruction selection works, best practices for writing precise activation rules, and common pitfalls to avoid. Master this and your agents will automatically pull in the right context every time.
Read the GuideWorkshop
Agent Discovery Workshop
Julia's framework for finding AI use cases that really matter — map your processes, identify pain points, and build agents that solve root causes. Includes a video walkthrough and an AI-powered tool that suggests agents based on your role.
Discover Your Use CasesAbout Opal Practice Studio
Opal Practice Studio is a free, interactive tool that teaches you to build AI agents in 60 seconds flat. Type your instructions, watch the agent come alive, and see your prompt score improve in real-time.
It uses the CLEAR framework (Context, Layout/Logic, Examples, Action, Review) to score your prompts and show you exactly how to improve. No signup, no cost — just start building.
The guided challenges walk you through real-world agent builds step by step, from writing your first prompt to building AI agents that hold up in real use for marketing, content, and operations.